Hertz Car Sales’ inventory is now listed on Amazon Autos, expanding consumer access and dealership reach.
Amazon Autos Expands Again
Amazon Autos Welcomes Hertz. Just two weeks after adding used and certified pre-owned vehicles from franchised dealers, Amazon Autos has expanded deeper into the used-car space. On Wednesday, Hertz Car Sales announced it has joined the platform, bringing thousands of vehicles to Amazon’s growing auto marketplace.
Hertz is the first fleet dealer to partner with Amazon Autos, marking a significant step in the rental giant’s transformation strategy to leverage innovative technology partnerships that enhance the customer experience.
Hertz Rent2Buy Growth
As part of its strategy, Hertz has expanded its Rent2Buy program to more than 100 cities across the U.S. This initiative allows consumers to take an “extended test drive” with the option to purchase afterward—essentially a “try before you buy” approach.
A New Era of Car Buying
Through the partnership, Amazon Autos shoppers can now browse Hertz inventory, secure financing, complete the purchase online, and pick up the vehicle at a Hertz location.
Launch Markets and Expansion
The partnership launches in Dallas, Houston, Los Angeles, and Seattle, with plans to expand across all 45 Hertz Car Sales locations nationwide.
Hertz adds a diverse selection of popular brands, including Ford, Toyota, Chevrolet, and Nissan, broadening consumer choice on Amazon’s platform.
Industry Impact
Hertz already ranks among the world’s largest rental and used-car sales companies, and its partnership with Amazon puts a megaphone to that scale. For Amazon Autos, it’s like skipping the on-ramp and merging directly onto the fast lane of the used-car market.
But the bigger story isn’t just logistics — it’s perception. When a consumer can add a pre-owned car to the same cart as their kitchen blender, that changes what “buying a car” even means. Dealerships, marketplaces, and rental giants will be watching closely: if customers embrace this, it could redraw the map of how Americans shop for cars in the digital age.