Streamlined certified vehicle platform

GM Consolidates CPO Programs Under CarBravo

GM Launches CarBravo CPO. General Motors is streamlining its certified pre-owned strategy by merging its Chevrolet, Buick, and GMC CPO programs into CarBravo, effective June 2. A CPO vehicle is a used car that has been inspected, refurbished, and certified by the manufacturer or an authorized dealer. To qualify, it usually must meet specific criteria like age, mileage, and condition.

Going forward, CarBravo will serve as the exclusive CPO platform for these brands in the U.S., while Cadillac will continue operating its own program. GM Canada will maintain its existing CPO structure.

Expanding Flexibility for Dealers

With this shift, GM dealers will now be able to certify both GM and non-GM vehicles under the CarBravo program.

Rather than launching something entirely new, GM describes this move as an evolution of a platform that has already been in the market for over three years.

The goal is to give dealers more opportunities to retail trade-ins instead of sending them to wholesale, ultimately increasing potential revenue per vehicle.

Adapting to a Changing CPO Market

The certified pre-owned landscape has changed significantly over the past three decades.

What once focused primarily on late-model, off-lease vehicles has expanded to include older inventory, while the buying process has shifted heavily toward digital experiences.

Today’s consumers expect transparency, convenience, and the ability to shop both online and in-store, something CarBravo is designed to deliver.

A More Digital, Customer-Centric Experience

CarBravo allows customers to complete much of the purchase process online, including browsing inventory and structuring deals, before finalizing the transaction at the dealership.

All vehicles in the program undergo inspection and reconditioning, and include roadside assistance along with access to GM’s nationwide service network.

Two Certification Tiers

CarBravo introduces two tiers designed to expand inventory coverage:

• Bravo Tier: Covers vehicles up to 10 years old with fewer than 100,000 miles, including a 12-month/12,000-mile bumper-to-bumper limited warranty
• Budget Tier: Covers vehicles up to 15 years old with up to 150,000 miles, including a 30-day/1,000-mile powertrain limited warranty

This structure allows dealers to offer warranty-backed options on vehicles that would traditionally be sold “as-is.”

Strong Early Performance

Since launching in 2022, CarBravo has sold more than 200,000 vehicles.

GM reports that in January alone, the program sold 2.3 times more vehicles than the traditional CPO programs it is now replacing.

Currently, more than 750 dealers across the U.S. are actively using CarBravo.

Increasing Value of Trade-Ins

One of the biggest advantages of the program is its ability to help dealers retain and monetize trade-ins.

Instead of wholesaling non-GM vehicles, dealers can now inspect, certify, and retail them with warranty coverage, creating additional profit opportunities and improving inventory flexibility.

A Strategic Shift Toward Growth

GM views CarBravo as a long-term strategy to modernize the used vehicle experience while supporting dealership profitability.

By combining digital retailing, expanded inventory eligibility, and certification-backed confidence, the program positions dealers to compete more effectively in an evolving market.