Service contracts are a great way to increase dealerships’ revenue and get more satisfied customers… BUT, are you wondering how you can increase the sales of your service contracts?
Here are some tips:
1. Make sure that you’re offering a service contract that is actually worth the money. This means that it should cover common repairs and maintenance issues that are likely to come up, and that it should be priced appropriately so that customers don’t feel like they’re being overcharged.
2. If the car qualifies for an optional service contract, mention that to the customer early on. This way the customer is already prepared when the service contract is offered for purchase.
3. Be transparent about the terms of the service contract, so that customers know exactly what they’re getting. Make sure that there are no hidden fees or surprises, and that customers understand the coverage.
4. Train your sales staff on how to properly sell your service contract. This will help them better understand it and learn what strategies can be most effective at the time of the sale.
By following these tips, you can increase the sales of your service contracts and get more revenue and customer satisfaction from your car dealership.